Communicating to Stakeholders, Tell Stories Not Data

Ivor Tymchak at Agile Yorkshire

Communicating technical information is a challenge for anyone and especially to a non-technical audience. When the people being addressed may have a mix of backgrounds and focusing on outcomes or consequences and not abstract figures or engineering details, crafting the right message is extra important.

Ivor Tymchak, an expert public speaker and Bettakultcha co-founder, held the Agile Yorkshire audience in his hand as he shared his insight into story telling as the vehicle for this kind of communication done effectively.

Author: Royd Brayshay

I work with software development teams needing greater business effectiveness. I give lean and agile leadership advice plus coaching and training in Scrum, Kanban and XP practices. Dramatic improvements in productivity and predictability can be found in most teams. I also write code, design products and perform technical leadership.