Building a software product requires thousands of design decisions to be made and making those decisions quickly will significantly reduce the time to market. Getting things shipped quickly can significantly reduce commercial risks through gaining early feedback. But making these… Read More
Lean Agile Principles Deconstructed
Lean / agile software development ideas are essentially modern management methods that take a sideways view at how things can be done. Mostly the ideas within the lean / agile body of knowledge are rooted in system theory and build… Read More
The Story of Two Startups in Three Years and Many Lessons from Laura Baines
Finding right business is a journey most founders take in one form or another and finding the eventual destination has been the topic of much discussion within the startup and venture capital communities. Steve Blanks seminal book Four Steps to the… Read More
Customer Feedback Analysis from Hannah Chaplin’s Customer Feedback SaaS Company.
Accomplished entrepreneurs regularly state that building the wrong thing is the biggest risk facing startup ventures. When a company discovers too late that customers don’t want the thing they’ve spent many months building, it is often the beginning of the… Read More
Building RaceBest
This year saw the launch of a new service from Leeds-based start-up RaceBest Ltd. NewRedo were responsible for building their online system and we continue to host and support it. In building the system we utilised some of the latest… Read More