Navigate the toughest phase of product development with real-world insights from successful founders and a VC Join us for an inspiring collaboration with Bruntwood SciTech and NewRedo as we celebrate Ada Lovelace Day and explore one of the most challenging phases in product development: transitioning from Minimum Viable Product (MVP) to achieving true product-market fit. Celebrating Ada Lovelace's analytical approach to problem-solving, this session will equip women in tech with practical frameworks and real-world insights for navigating the most critical phase of product development. The session begins with a quick-fire talk from Royd Brayshay (NewRedo) on the essentials of building a true MVP — what to measure, common mistakes, and how to shift from building to learning.

The main session is a panel discussion, The Journey to Market Fit, hosted by Rachel Swann, featuring founders who have navigated pivots, scaled products, and an investor that has backed successful ventures:

• Saile Villegas (Seeai)
• Paul Howell (Arquella)
• Royd Brayshay (NewRedo)
• Lizzie Young (Par Equity)

Topics include:

• Reading the right signals and avoiding vanity metrics
• Building user feedback loops and balancing features with focus
• Deciding when to pivot or persevere
• Recognising product-market fit and scaling with confidence

Key takeaways:

Attendees will gain practical frameworks, decision-making tools for pivot versus persevere moments, real-world lessons from those who have done it before and the opportunity to connect with peers facing the same challenges. This event is perfect for product builders and entrepreneurs, anyone taking an idea from concept to reality, those supporting others in building robust solutions plus women in tech looking for peer connections and mentorship.

While celebrating women in tech, we welcome everyone to attend! We are proudly supporting this year's @WeAreTheCity_HQ's #WomenInTechWeek! Did you know there is free events all over the UK designed to empower and accelerate womenintech?