Communicating to Stakeholders, Tell Stories Not Data

Communicating to Stakeholders, Tell Stories Not Data

Royd Brayshay
11th September 2017

Home Insights Communicating to Stakeholders, Tell Stories Not Data

Communicating technical information is a challenge for anyone and especially to a non-technical audience. When the people being addressed may have a mix of backgrounds and focusing on outcomes or consequences and not abstract figures or engineering details, crafting the right message is extra important.

Ivor Tymchak, an expert public speaker and Bettakultcha co-founder, held the Agile Yorkshire audience in his hand as he shared his insight into story telling as the vehicle for this kind of communication done effectively.

Share Article

Insights.

Politics and AI: two comfortable bedfellows
Politics and AI: two comfortable bedfellows

“We are thrilled to welcome Andrew to our team. Having collaborated closely with Andrew for several years, we are excited to formalise this partnership. Our clients and partners will greatly benefit from Andrew's extensive expertise and experience”. Jonathan Trepczyk – Head of Business Development

Discover More
Happy 10th Birthday, Kubernetes!
Happy 10th Birthday, Kubernetes!

Today, June 6th 2024, is being marked as the 10th birthday of the Kubernetes project, with “Kuber-10-es” parties across the world, the primary of which will be at the Google headquarters in California.

Discover More
Voices from the Table: Women in Tech Share Their Unique Journey
Voices from the Table: Women in Tech Share Their Unique Journey

One of the recurring themes from the roundtable was the glaring gender disparity in tech compared to other industries.

Discover More