Communicating to Stakeholders, Tell Stories Not Data

Communicating technical information is a challenge for anyone and especially to a non-technical audience. When the people being addressed may have a mix of backgrounds and focusing on outcomes or consequences and not abstract figures or engineering details, crafting the right message is extra important.

Ivor Tymchak, an expert public speaker and Bettakultcha co-founder, held the Agile Yorkshire audience in his hand as he shared his insight into story telling as the vehicle for this kind of communication done effectively.